Did You Know? Online advertising increased 30% in 2005 Another 30% in 2007 and expecting another 30% in 2008   Is your marketing budget reflecting this strategic, long term shift? ChescoWeb, LLC offers:   »  Targeted Advertising   »  Superb Demographics   »  7 years of loyalty and trust Contact us today to find out how to take advantage of our success.

Marketing and Advertising in Chester County Pennsylvania

There is an old saying among advertisers, "I know I'm wasting half of my marketing and advertising dollars, I just don't know which half."

Are you looking to reach consumers and businesses in Chester County, PA? Drawing upon years of experience, CCW can show you how to successfully market your products and services to our community. And, with feedback from our efforts, we can help you increase its effectiveness over time.

With three marketing vehicles, each with a local loyal audience, you can't lose! These vehicles: ChesterCountyWeb.com, WCHE 1520 AM & Local Internet Radio are delivering unique content & delivering a unique audience that is virtually an untapped resource to get your business unique exposure to the Local Chester County area.

Increase Your Business Exposure TODAY!
ChesterCountyWeb.com Offers Exclusivity!
 

Designed to be unlike other online portals and directories in Chester County. ChesterCountyWeb.com is a high local traffic site that features free user tools for residents and businesses alike so that they may communicate efficiently online in Chester County. With targeted marketing, ad tracking, stats, and reports, you can monitor your success with us. We do not make you rely solely on our traffic for your exposure, we deliver traffic to you by featuring  your business in a non-competition environment. Along with featured placements on our site. We offer EXCLUSIVITY to our clients. ChescoWeb, LLC has been incubating this site online for nearly two years and now is the time to take advantage of what only a well designed, useful local portal can offer. - A local loyal audience. ChesterCountyWeb.com already enjoys a loyal following of  60,000 to 90,000 unique visitors per month and an average of 150 thousand page views per month. With over 30,000 site pages indexed on major search engines our current visitors find us primarily through web searches.

ChesterCountyInternetRadio.com is the icing on the cake. Featuring local musical talent and more, we will be going a long way in a short time with this project. (CCIR) is only two months old and we can already brag about high traffic results. Banner rotation on this site does not go unnoticed. ChesterCountyWeb.com, ChesterCountyInternetRadio.com & 1520 AM WCHE cross market heavily to create cross traffic generation and popularity. CCIR is a strong link in the chain of our successes. Again we strived to deliver unique content and deliver a unique audience. We have not set out to repackage old ideas and our approach to new media will deliver a fresh audience to anyone ready to take advantage of the loyal audience this trilogy of medias has to offer.

Everybody is getting local! Radio that is.  1520 WCHE local radio reflects the vibrant diversity of today’s rock music, points of view and news in our local communities, all delivered with the humor of Jay & Randy.With the popularity of their morning show & the diversity of the rock music they play on AM & streaming stereo. We guarantee they are not delivering the same audience as their local (yawn) competition. In addition to tuning into 1520 am on the dial wche1520.com  & ChesterCountyInternetRadio.com streams the Jay and Randy Show live and in stereo.

Internet Advertising & Marketing is Effective

The steady growth of Web advertising is attributed primarily to its effectiveness. Americans spend more time per week on the Internet than watching TV. The purchasing decisions of Web surfing Americans are influenced more by the Internet than any other media except television.

Whether you want to build brand awareness, drive traffic to your website, or sell online, CCW will allow you to capitalize on the area's most popular information and commerce resource.

Maximize your marketing and advertising ROI on THE community portal for Chester County and surrounding areas. Contact us today for more information.

Online advertising is the bright spot.

This is according to ZenithOptimedia. They downgraded its 2007 forecast for offline advertising which was already in the single digits. Online advertising is projected to rise 30% in 2008.

The upside is TV advertising sales globally should be at a record high next year because of the Olympic Games in China. You can see how markets outside the US are still growing, especially Central & Eastern Europe and the Middle East.

Here are some other findings:

• The drop in ad prices isn’t a freefall, but it has been downgraded to 2.5 percent growth in 2007. It was estimated to 3.3 percent, before the housing market woes.
• Most of the online advertising growth will be in video and local search. They say these will drove 30 percent growth in internet ad expenditures in 2007 – which is nine times faster than the rest of the ad market.
• The coming years will be even stronger for internet advertising. The report says that between 2006 and 2009, there will be an 85 percent increase.

It is still amazing that television advertising is still increasing and at record levels, even with free online content. The growth isn’t happening in the US though. In fact, the US is losing market share.

I can’t forget the sad plight of newspapers. Rather than video killing the radio star, it’s the online classifieds and news killing the newspaper. A 29% drop with another 6.2% drop for 2009 estimated.

Not to end on a down note, here’s some good news for one form of traditional advertising. Outdoor advertising is still growing, thanks to technology. The digital displays are working well as their market share is forecast to increase from 5.6 percent in 2006 to 5.9 percent in 2009. Read more at MarketingCharts.

Information Source:
Marketing Pilgrim

Banner Ads Work

ScienceDaily (May 11, 2007) — The majority of advertising exposure occurs when the audience's attention is focused elsewhere, such as while flipping through a magazine or browsing a web site. However, a new study reveals that even this incidental exposure to advertising may have a positive effect on consumer attitudes. Forthcoming in the June issue of the Journal of Consumer Research, the study revises existing theories of exposure advertising, specifically repeated views of web-based banner ads.

"Effects of mere exposure are expected to grow in a marketplace where consumers' attention is often focused elsewhere," write Xiang Fang (Oklahoma State University), Surendra Singh (University of Kansas), and Rohini Ahluwalia (University of Minnesota). "Regardless of measured click-through rates, banner ads may still create a favorable attitude toward the ad due to repeated exposure."

The researchers investigated whether "mere exposure effect," a condition in which people develop a positive perception of stimuli not presented to them on a noticeable level, was also applicable to incidental advertising. In a series of experiments, the researchers discovered that even if people could not recall the content of the ad, repeated exposure led to familiarity, which then led to positive feelings.

"Our research could have important theoretical and practical implications. Theoretically, it enhances our understanding of the process underlying the mere exposure effect. Practically, it provides some useful guidelines for advertisers to develop more accurate measures of banner ad effectiveness," the authors write.

Participants had more positive evaluations toward the target banner ad as exposure frequency increased. Surprisingly, participants also showed high levels of tolerance for banner ads on which they were not directly focused. According to the researchers, even after twenty exposures, common wear-out effects were not apparent.

"Our results suggest that the fluency resulting from frequent passive exposure and the consequent spontaneous affective reaction provide a crucial link between exposure and positive impressions," write the authors. "Such spontaneous affect influenced evaluative judgments through a more complex process, likely by coloring the interpretation of the fluency experience and the nature of resulting metacognitions relating fluency with liking."

Reference: Xiang Fang, Surendra Singh, and Rohini Ahluwalia. "An Examination of Different Explanations for the Mere Exposure Effect," Journal of Consumer Research: June 2007.

Adapted from materials provided by University of Chicago Press Journals.