| A Above the Fold - the section of a Web page that is visible without scrolling.
Ad Blocking - the blocking of Web advertisements, typically the image in graphical Web advertisements.
Ad Space - the space on a Web page available for advertisements.
Advertising Network - a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.
Add URL - (see Search Engine Submission)
Affiliate - the publisher/salesperson in an affiliate marketing relationship.
Affiliate Directory - a categorized listing of affiliate programs.
Affiliate Forum - an online community where visitors may read and post topics related to affiliate marketing.
Affiliate Fraud - bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.
Affiliate Marketing - revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.
Affiliate Merchant - the advertiser in an affiliate marketing relationship.
Affiliate Network - a value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.
Affiliate Software - software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.
ALT text - HTML attribute that provides alternative text when non-textual elements, typically images, cannot be displayed.
Animated GIF - a graphic in the GIF89a file format that creates the effect of animation by rotating through a series of static images.
Anonymous FTP - an option in FTP that allows users to download files without having to establish and account.
Apache - an open source web server software.
Application Service
Provider - provider of applications/services that are distributed through a network to many customers in exchange for a stream of smaller payments as opposed to one fixed, upfront price.
ASP Hosting - Web hosting that supports Active Server Pages, a server-side scripting environment from Microsoft.
Auto Responder - a program that sends an automatic form response to incoming emails.
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