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B2C
Definition
Business that sells products or provides services to end-user consumers.
Information
While business-to-consumer activity exists both online and offline, the acronym
B2C has primarily been used to describe the online variety.
B2C businesses played a large role in the rapid development of the commercial
Internet in the late 20th century. Large sums of venture capital flowed to consumers in the form of free online services and discounted shopping, spurring
adoption of the new medium.
When the capital markets turned sour, however, the B2C companies were among the first
to fall, and they fell fast. Many companies tried to follow the herd of investors
by undergoing a B2C to B2B makeover.
The term B2C, once popular, is now less frequently used, and the infrequent references
are often followed by "...is dead." However, some analysts
still predict that consumer businesses will thrive online, just not as big and
fast as initially predicted. This is not news, of course, to the many niche businesses that are already enjoying success online.
Synonyms
business to consumer
Related Terms
B2B
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