C
Caching - the storage of Web files for later re-use at a point more quickly accessed by the end user.
Cascading Style Sheets (CSS) - a data format used to separate style from structure on Web pages.
Click-Through - the process of clicking through an online advertisement to the advertiser's destination.
Click-Through
Rate (CTR) - The average number of click-throughs per hundred ad impressions, expressed as a percentage.
ColdFusion
Hosting - Web hosting that supports ColdFusion, a web application language introduced by Allaire and currently owned by Macromedia.
Conversion
Rate - the percentage of visitors who take a desired action.
Cookie - information stored on a user's computer by a Web site so preferences are remembered on future requests.
Cost-Per-Action (CPA) - online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.
Cost
Per Click (CPC) - the cost or cost-equivalent paid per click-through.
CPM - cost per thousand impressions.
Customer Acquisition Cost - the cost associated with acquiring a new customer.
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