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Deep Linking
Definition
Linking to a web page other than a site's home page.
Information
Deep linking has only begun to spark mild controversies in recent times
as the Web has become more commercialized. In fact, one of the fundamental
strengths of the Web is the ability for any public document to connect
to any other public document.
The legality of deep linking has been called into question in several
lawsuits involving well-known corporations. Opponents of deep links --
typically large corporations -- argue that deep linking unfairly eliminates
the ability of the home page to contribute to brand building and ad
serving functions.
Proponents of deep linking contend that the ability
to link freely is central to the philosophy behind the public
Internet. On a practical note, they also argue that a deep link is better
than no link at all, and may even be more profitable than a home page link,
especially if the target site has a poor navigational structure.
Synonyms
n/a
Related Terms
inbound link,
outbound link,
reciprocal links
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