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Email
Definition
The transmission of computer-based messages over telecommunication technology.
Information
In the world of marketing, email can be a high-risk, high-reward medium. Response rates often run
much higher than comparable Web advertisements, but there is also the
risk of tarnishing a company's brand, or even landing on an email blacklist.
Marketers are advised to obtain permission from recipients,
and make an extra effort to understand email issues from the recipient's
point of view.
As with many "e" words, there is a lingering debate on whether
the spelling should be email or e-mail. While it is argued that the spelling
"e-mail" represents the proper handling of "electronic
mail", it is also argued that English is a living language, especially
Web English, and words change over time to reflect usage. Everyday
usage seems to greatly favor the simpler version by almost a 10:1 ratio,
at least according to a comparative search on Google.
Synonyms
electronic mail
Related Terms
email marketing,
HTML email,
opt-in email,
.sig file
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