F
Favicon - a small icon that is used by some browsers to identify a bookmarked Web site.
Favorite - (see bookmark)
FFA - free-for-all links list, where there are no qualifications for adding a link.
First-Mover
Advantage - a sometimes insurmountable advantage gained by the first significant company to move into a new market.
Flash - multimedia technology developed by Macromedia to allow much interactivity to fit in a relatively small file size.
Forum - an online community where visitors may read and post topics of common interest.
Frames - a structure that allows for the dividing of a Web page into two or more independent parts.
Free - without monetary cost.
Frequency Cap - restriction on the amount of times a specific visitor is shown a particular advertisement.
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