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Guerilla Marketing
Definition
Unconventional marketing intended to get maximum results from minimal resources.
Information
Coined by Jay Conrad Levinson, guerilla marketing is more about matching
wits than matching budgets. Guerilla marketing can be as different from
traditional marketing as guerilla warfare is from traditional warfare.
Rather than marching their marketing dollars forth like infantry divisions,
guerilla marketers snipe away with their marketing resources for
maximum impact.
Synonyms
(alternately spelled guerrilla marketing)
(often incorrectly spelled gorilla marketing)
Related Terms
n/a
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