H

hit - request of a file from a Web server.

home page - the main page of a Web site.

house ad - self-promotional ad a company runs on their own site/network to use unsold inventory.

HTML banner - a banner ad using HTML elements, often including interactive forms instead of (or in addition to) standard graphical elements.

HTML email - email that is formatted using Hypertext Markup Language, as opposed to plain text email.

hybrid model - a combination of two or more online marketing payment models

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