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Impression - a single instance of an online advertisement being displayed.
Inbound Link - a link from a site outside of your site.
Incentivized Traffic - visitors who have received some form of compensation for visiting a site.
Interactive Agency - an agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.
Interstitial - an advertisement that loads between two content pages.
Invisible Web - the portion of the Web not indexed by search engines.
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