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Impression
Definition
A single instance of an online advertisement being displayed.*
Information
* This definition may be an over-simplification, as there is no standard
way to count impressions. All of the differences can add up to very
large discrepancies, yet people make purchases based on impression every day.
So... what is the definition?
Currently, whatever a buyer and seller agree on.
Synonyms
ad impression
Related Terms
CPM,
page view
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