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Interactive Agency
Definition
An agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.
Information
Interactive agencies rose to prominence before the traditional advertising
agencies fully embraced the Internet. Offering a wide range of services,
some of the interactive agencies grew very rapidly, although some have downsized just as
rapidly due to changing market conditions.
Synonyms
new media agency
Related Terms
n/a
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