Investopedia Commentary
Many people believe that marketing is just about
advertising or sales. However, marketing is
everything a company does to acquire customers and
maintain a relationship with them. Even the small
tasks like writing thank-you letters, playing golf
with a prospective client, returning calls promptly
and meeting with a past client for coffee can be
thought of as marketing. The ultimate goal of
marketing is to match a company's products and
services to the people who need and want them,
thereby ensure profitability
The
activities of a company associated with buying and
selling a product or service. It includes
advertising, selling and delivering products to
people. People who work in marketing departments of
companies try to get the attention of target
audiences by using slogans, packaging design,
celebrity endorsements and general media exposure.
The four 'Ps' of marketing are product, place, price
and promotion.
