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Marketing Plan
Definition
The part of the business plan outlining the marketing strategy for a product or service.
Information
The marketing plan includes information such as the product or service
offered, pricing, target market, competitors, marketing budget and promotional mix.
Luckily, marketers do not have to start from scratch. Off-the-shelf
software exists to guide entrepreneurs through the format of a business
plan. Some sites also offer sample business plans for added guidance.
Synonyms
n/a
Related Terms
n/a
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