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Opt-In Email
Definition
Email that is explicitly requested by the recipient.
Information
The definition of opt-in email has been a matter of intense debate.
"single opt-in" vs. "double opt-in"
The term single opt-in simply means that actions were taken to
sign up for the email in question. The term double opt-in means that
the subscriber has actively confirmed their subscription, typically by responding to an
automatically-generated message sent to the email address.
Proponents of double opt-in may not actually use that term, as they
feel any email labeled "opt-in" must be verified.
Synonyms
n/a
Related Terms
email marketing,
permission marketing
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