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Pop-Up Ad
Definition
An ad that displays in a new browser window.
Information
Pop up windows come in many different shapes and sizes, typically in
a scaled-down browser window with only the Close, Minimize and Maximize commands.
There is a strong resentment by some Web surfers towards pop-up ads.
Marketers often do not realize the ill-will generated by pop-ups because
it is easier to click the "close"
button than send an email to complain. What can often be seen
is an above-average click-through rate, although some of this can come
from "false positives," unintentional clicks when the pop-up
gets in the way of the desired target. Advertisers can get a better picture of the effectiveness of pop-up advertising by paying attention to conversion rates and return on investment (ROI).
Synonyms
pop-up advertisement
Related Terms
beyond the banner,
interstitial
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Ads by
ChesterCountyWeb
Fine Food and Fun
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www.finefoodandfun.com
Instant
Imprints
The Image People
www.instantimagepa.com
Donnolo
Florist
Distinctive florals and gifts
www.donnolo.com
Black Lab
Bistro
A unique dining experience
http://www.blacklabbistro.com
Penn Rise
Benefits
See what's on the horizon
www.pennrisebenefits.com
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