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Portal
Definition
A site featuring a suite of commonly used services, serving as a starting point and frequent gateway to the Web (Web portal) or a niche topic (vertical portal).
Information
Web portal services often include a search engine or directory, news, email,
stock quotes, maps, forums, chat, shopping, and options for customization. These
are only some of the most frequently offered services; large portals often include
dozens or hundreds of bundled services.
Portals are one-stop destinations for advertisers and marketers, too, offering a endless variety of choices.
Types of Inventory:
* keyword (high)
* category (medium)
* run-of-site (low)
* geographic
* demograph
Advertising Formats:
* banners & buttons
* text links & search results
* multi-format sponsorships
Synonyms
gateway
Related Terms
search engine,
metasearch engine,
Web directory
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