R
Rate Card - document detailing prices for various ad placement options.
Reciprocal
Links - links between two sites, often based on an agreement by the site owners to exchange links.
Rectangle
Ad - any one of the large, rectangular banner sizes suggested by the IAB.
Rep
Firm - ad sales partner specializing primarily in single-site sales.
Return
Days - the number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor.
Rich
Media - new media that offers an enhanced experience relative to older, mainstream formats.
Run of
Network (RON) - ad buying option in which ad placements may appear on any pages on sites within an ad network.
Run of
Site (ROS) - ad buying option in which ad placements may appear on any pages of the target site.
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