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Reciprocal Links
Definition
Links between two sites, often based on an agreement by the site owners to exchange links.
Information
Reciprocal links are based on an agreement by two sites to link to each other.
Reciprocal linking is often used by small/midsize sites as an inexpensive way
to increase Web site traffic and link popularity.
Synonyms
n/a
Related Terms
deep linking,
inbound link,
link popularity,
outbound link
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