S
Search Engine - a program that indexes documents, then attempts to match documents relevant to the users search requests.
Search
Engine Optimization - the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
Search
Engine Spam - excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.
Search
Engine Submission - the act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
Search
Spy - a perpetually refreshing page that provides a real-time view of actual Web searches.
Self-Serve
Advertising - advertising that can be purchased without the assistance of a sales representative.
SEO (see search engine optimization)
Shopping
Cart - software used to make a site's product catalogue available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise.
Sig
File - a short block of text at the end of a message identifying the sender and providing additional information about them.
Site
Search - search functionality specific to one site.
Skyscraper
Ad - an online ad significantly taller than the 120x240 vertical banner.
Spam - inappropriate commercial message of extremely low value.
Splash Page - a branding page before the home page of a Web site.
Sponsorship - advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements.
Stickiness - the amount of time spent at a site over a given time period.
Super Affiliate - an affiliate capable of generating a significant percentage of an affiliate program's activity.
Surround Session - advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit.
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