|
|
Self-Serve Advertising
Definition
Advertising that can be purchased without the assistance of a sales representative.
Information
Self-serve advertising is often associated with text advertising and micro-advertising campaigns. These terms are not synonymous, but they do share a common goal; efficiency.
- By eliminating the expense of an advertising salesperson, the self-serve model allows publishers to offer smaller minimum ad buys than would otherwise be practical or profitable.
- By using text ads instead of banner ads, self-serve programs make advertising easier for the many small businesses who do not have compelling graphical ads, preventing delays in the do-it-yourself campaign signup.
Synonyms
do-it-yourself advertising
Related Terms
advertising network,
rep firm
|
Ads by
ChesterCountyWeb
Fine Food and Fun
A guide to the Best of the Burbs!
www.finefoodandfun.com
Instant
Imprints
The Image People
www.instantimagepa.com
Donnolo
Florist
Distinctive florals and gifts
www.donnolo.com
Black Lab
Bistro
A unique dining experience
http://www.blacklabbistro.com
Penn Rise
Benefits
See what's on the horizon
www.pennrisebenefits.com
|
