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Stickiness
Definition
The amount of time spent at a site over a given time period.
Information
Stickiness is often measured in the average minutes per month visitors spend
at a site or network. Sometimes stickiness is measured in terms of page views.
When defined as minutes per month, site stickiness is a function of number
of visits (repeat usage) and time spent per visit (session stickiness).
Synonyms
site stickiness
Related Terms
impression,
page view, Web site traffic
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