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Text Link Exchange
Definition
Network where participating sites display text ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
Information
When not given freely, text links are usually exchanged in a reciprocal
agreement between two sites. Whereas banners are often dynamically rotated,
text is often hard-coded onto a page. There are no text link exchanges
as big as the major banner exchanges. However, there are some networks
willing to give it a try. Text link exchanges hope to combine the vast
reach of their banner counterparts with the high response rates of text
ads, plus the added benefit of multiple exposures per page. While this may sound good
in theory, the same caveats about other exchanges still apply. Make
sure you are getting a good value, and make doubly sure the link exchange does not detract from
your site.
Synonyms
text ad exchange
Related Terms
banner exchange,
button exchange, text ad
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