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Two-Tier Affiliate Program
Definition
Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.
Information
In a two-tier affiliate program, or a multi-tier program (two or more levels), the first tier of commission is the same as in a regular
affiliate program. The only difference is the additional tier(s), whereby marketers also earn a commission on sales generated by people they referred to the program. Sometimes compensation will be written in shorthand as
tier1/tier2 (ex. 10%/5%).
It is important to read the fine print to determine if the second-tier compensation is calculated as a straight percentage (% of revenue generated
by "B") or a percentage of a percentage (% of earnings
generated by "B").
Affiliate programs can theoretically have an infinite number of tiers,
but there are practical limitations. As tiers are added, program attract
webmasters who are more interested in profiting from the work of others, as opposed to doing any actual work themselves.
Synonyms
two tier associate program
two level affiliate program
2-tier affiliate program
Related Terms
affiliate marketing
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